About SH Plus

MA.RO GROUP SRL is an Italian manufacturing company with a background of over 30 years experience.


It began in 1978 as a small manufacturing workshop and assembly of helmets and accessories for helmets on behalf of the most important brands on the Italian market.


The experience in the design and studying of helmets, thanks to the cooperation agreement in the years with some of the biggest companies in the sector, and the possibility to produce the helmets completely inside the company, made that starting from the year 2000 MA.RO GROUP faced on the international market with their own brand of sports goods, SH+, launching four different lines of products

Click Here to View SH Plus Helmet & Sunglasses


For 40 years our family has worked with passion to achieve high level of sports shoes to the best known brands in the industry . The experience and tradition of Italian craftsmanship distinguish our products , created by experts attentive to the smallest detail . The logo celebrating the 40 years of history is a symbol of the goals we have achieved.


This long experience has enabled us to create CHRONO , a brand that wants to be a distinctive sign in the cycling world , representing our strong passion for the real quality product ” made ​​in Italy ” . The new collection was created to offer a complete range , from Superior design , clean lines for technical shoes for cycling high level . We carefully select all the raw materials used to ensure a high technical component , and comfort in sports performance , all while fully respecting the health of the end user .

Click Here to View CRONO Shoes

About KRU

KRU product development is characterised by an obsession for bringing new ground-breaking technological advancements.


KRU wheels are built on 5 innovative technologies that bring meaningful improvements for both the professional and amateur rider.


The technological advancements KRU introduce to the cycling industry span across every possible stage of the product development process. Research of new patented technologies, reengineering of manufacturing processes, development of proprietary design, exploration of new combinations of materials, strict quality testing processes are only some of the tools we use to shape our products.

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